One time I got to “speak Tech” for Zalando’s own fashion brand for techies. And we made a little web-vid series, accompanied by wild-posting OOH assets that "speak Tech", too.
Creative Team: Constanze Bilogan / Arlen Schäl
Creative Directors: Irene Kugelmann, Oliver Frank
Additionally to the films, we created a series of wild posters with some tech employees of Zalando and lines that refer to fashion, but using references to coding language.
The posters were all over Berlin and are still in use to promote the brand during Tech conferences and keynotes.
... but actually: let's look at how we got here. Although the client went for the final posters above, on the way, we came up with some other smart solutions, that deserve to be mentioned:
... featured a double spread, with a more ironic and wink-of-the-eye approach to the imagery and lines. (The pictures used are just mockups, I don't own the rights to them.)
... this following mockup is our very first thought. We wanted to go for a highly technical super hero kinda look. Not too fashion, but still too much as it turned out later.