“PROVINZ tanzt aus der Reihe, mit Android.”
Establishing a brand in a deeply competitive market is a slow but steady race: I’m happy to have worked on this with Android over the past two years, resulting in my favourite collaboration yet. Android teamed up with German newcomer band PROVINZ and their #1 hit “Walzer” to bring Gen Z a campaign crafted for social platforms, telling the story of how four boys from the German “Provinz” reinvented a cultural classic.
Here a sneak peek of the campaign:
Role: Google Creative Director
AKQA Credits
ACDs: Fabiot von Falkenhayn & Ailton Henriques
PMs: Julia Saumande, Tanja Warzecha
Producers: Zoe Deurloo-Maka, Allison Lang
ECD: Kai Heuser
Talent Strategy & Management: Circus Berlin
Director: India Harris
Production: Akkurat