Since the beginning of 2024, I’ve been working with the Android team at Google to set a creative and strategic direction for 2024/25 that will establish Android's brand in German youth culture and win Gen Z's hearts.
I am leading creative and cultural marketing across several work streams (campaign, cultural/event and creator-led), and creatively direct external agency partners, too.
Work to be shared here soon. Until then, a sneak peek (and yes, my dream of laser engraving branding on vegetables did come true):