What if the new normal ain’t the normal we knew?
And we can’t just do what we’d formerly do?
We spent the early days of lockdown thinking: what if this new normal is our chance to make a change, to be better and more open than ever before?
What started as a COVID-19 response brief turned into the new global brand platform for Coca-Cola. Entirely crafted over Zoom and Google Hangouts, filmed remotely in 5 countries and finished in just 4 weeks. Starring the fantastic George the Poet.
Directors: Gustav Johansson, Indra Hero Wide, Markus Ibanez
Writer: Constanze Bilogan
Art Directors: Renee Lam, Masaya Kochi
Creative Director/Co-Writer: Emiliano Trierveiler
ECD: Laura Visco
Production Company: New Land
Editor: Sam Ostrove / Emma Backman @Cabin
Audio: Ed Downham / Parv Thind @Wave