In 2023, I was brought on at TOM TAILOR to lead the creative team in the creation of global campaign concepts and in sharpening their creative marketing output.
I was tasked with giving the brand a fresh direction that most importantly would shift the brand’s perception with younger / Gen Z audiences.
In 2024, the brand’s leadership decided to abandon this goal and pursue a different direction, that didn’t match my creative approach and beliefs, so I decided to move on.
The work was mainly strategic and provided creative direction for 2024/25 I will share here what will be released once I can.
