Energy isn’t high octane, or full of testosterone. It doesn’t make you jump from the stratosphere, give you wings or let you drive a monster truck. It’s a wobbly, bobbly fantastic feeling that’s always there inside of you. We believe that all an energy drink has to do is wake it up and let it out. Because when you bring your energy, others will feel it too.
We brought people’s unique energy to life through crazy fun characters, built in CGI. This was my first CGI job ever, very exciting!
Our original line was: You are the Energy you bring. (I still prefer it.)
Agency: 72andsunny Amsterdam
Creative Team: Constanze Bilogan & Masaya Kochi
Creative Directors: Chris Colliton & Kevin Weir
Producer: Annelien Orbie
CG Work: Glassworks Amsterdam
Director: Oskar Bård
Production Company: Hobby Films
How did they do this, you ask? We shot the scripts with dancers in motion capture suits, meanwhile Glassworks worked on bringing our characters to life with the magic of technology. Then we created final edits, still with the mocap people, and only in the very last step were the characters put in their place.